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Non Executive Director and Board Chair Services

Independent, strategic insight to share your vision and accelerate your growth

​ As an experienced Non-Executive Director (NED) and Board Chair,  James  Pinchbeck helps organisations navigate change, strengthen governance, and achieve sustainable growth.

 

Combining commercial acumen with strategic foresight, he brings independent challenge, support, and vision to your leadership team.

 

What is a Non-Executive Director (NED)?

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A Non-Executive Director is an independent board member who contributes strategic guidance, objective oversight, and external perspective — without engaging in day-to-day operations. NEDs act as a "critical friend," supporting and challenging the executive team to ensure robust governance and long-term resilience.

 

Why do organisations engage a Non-Executive Director?

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  • To introduce independent oversight and strengthen governance frameworks.

  • To gain fresh, external perspectives on strategy, risk, and performance.

  • To support and challenge executive leadership constructively.

  • To ensure accountability and compliance with legal and ethical standards.

  • To guide growth, transformation, or exit strategies with objective insight.

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What is the role of a NED?

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  • Strategic oversight: Shape and review business strategy, bringing independent challenge and market awareness.

  • Risk management: Monitor risk frameworks and ensure effective mitigation measures.

  • Financial oversight: Review financial reporting, audit processes, and internal controls for accuracy and transparency.

  • Governance and compliance: Uphold strong corporate governance and ensure adherence to laws and regulations.

  • Evaluation of executive performance: Support and assess the CEO and leadership team.

  • No operational involvement: Unlike executive directors, NEDs do not manage day-to-day activities.

 

What makes an effective Non-Executive Director?

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  • Independence: Free from conflicts of interest, offering objective judgment.

  • Strategic foresight: Ability to contribute vision and insight beyond short-term issues.

  • Constructive challenge: Supporting leadership while offering independent critique.

  • Commitment to governance: Upholding high ethical and compliance standards.

  • Inclusivity and diversity focus: Promoting diverse, effective boards aligned with organisational purpose.

  • Long-term resilience: Helping shape sustainable, future-ready strategies.

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What are the key characteristics and responsibilities of a NED?

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  • Monitoring performance: Reviewing financial statements and KPIs to track progress.

  • Contributing to strategic planning: Providing guidance during board discussions on future direction.

  • Evaluating and supporting leadership: Assessing and mentoring the executive team.

  • Ensuring compliance and governance: Maintaining strong frameworks and ethical stewardship.

  • Acting as a critical friend: Balancing support with challenge to improve decision-making and performance.

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What is the difference between a Director and a Non-Executive Director?

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  • Director: Involved in daily management and operational decision-making.

  • Non-Executive Director: Focused on strategy, governance, and oversight — not involved in operational delivery.

 

What is the role of a Board Chair?

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A Board Chair leads and facilitates the board, ensuring effective governance, inclusive discussion, and strategic alignment. The Chair:

  • Guides the agenda and structure of board meetings.

  • Encourages balanced contributions and diverse viewpoints.

  • Acts as a bridge between the board and executive leadership.

  • Supports the CEO and fosters board effectiveness.

  • Provides visible leadership during periods of transformation or crisis.

 

An effective Chair helps shape a forward-looking, resilient board that operates with clarity, confidence, and cohesion.

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When might an organisation engage a NED or Chair?

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  • During business transformation or rapid growth.

  • To improve governance ahead of investment or exit.

  • When expanding into new markets or sectors.

  • To bring specific expertise (e.g., marketing, stakeholder engagement, sector insight).

  • To ensure continuity and strategic focus during leadership transitions.

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Why work with James Pinchbeck?

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With decades of experience across sectors — including education, enterprise agencies, professional services, and public sector boards I bring a unique blend of strategic marketing expertise, governance leadership, and commercial acumen.

 

As a Fellow of the Institute of Directors and past IoD Non-Executive Director of the Year (Midlands), I am committed to building diverse, high-performing boards that deliver sustainable impact.

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Strengthen your board and shape your future

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Discover how independent leadership and experienced oversight can transform your organisation’s resilience and strategic impact.

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Lorraine Connellan,

 NBV/NWES

Growing Enterprise Group

“James’s calm, strategic leadership was instrumental in guiding us through turbulent times.”

 

Mark Locking, Principal & CEO, The Lincoln College Group

“James exemplifies the very best qualities of an effective Chair — strategic, supportive and inspiring.”

 

Gary Headland DL MA MBA, CEO, Activate Learning

“James is a highly accomplished Chair and CMO whose insight, loyalty and generosity make him an inspiring leader.”

 
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