In the UK, businesses are increasingly looking to fractional marketing leadership — part-time senior marketing expertise — as a strategic and cost-effective alternative to full-time hires. Growing adoption, driven by evolving business needs and workforce trends, is reshaping how firms hire. A Changing Business Approach to Marketing Leadership The conventional setup — hiring a full-time CMO or Marketing Director — is under pressure in an environment of tighter budgets, shiftin

For many years, serving as a Non-Executive Director (NED) or Board Trustee was regarded as a voluntary act of public service. The commitment often meant little more than attending a handful of board meetings each year, providing strategic oversight, and offering advice when called upon. Those days are gone. Today’s non-executive roles come with serious responsibility — overseeing governance, managing risk, ensuring compliance, and engaging with increasingly complex stakeholde

When a business is preparing for private equity (PE) investment or exploring a trade sale , marketing often plays a much more strategic role than simply generating leads or building brand awareness. At this pivotal stage, marketing becomes central to positioning the business for acquisition, supporting valuation, and presenting future growth potential . The Evolving Role of Marketing In the context of investment or exit planning, marketing contributes directly to how a busin

A guide to setting objectives and appraising the role and performance of non-executive directors

Why you marketing might not be working or working as effectively as you want.