Sharing ideas, lessons, and reflections from the world of marketing, entrepreneurship, board governance, leadership and business based on current trends, thinking and what’s working and sometimes what’s not in practice.
When a business is preparing for private equity (PE) investment or exploring a trade sale , marketing often plays a much more strategic role than simply generating leads or building brand awareness. At this pivotal stage, marketing becomes central to positioning the business for acquisition, supporting valuation, and presenting future growth potential . The Evolving Role of Marketing In the context of investment or exit planning, marketing contributes directly to how a busin
